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Rainforest Action Network

A Good Idea

Description

Rainforest Action Network (RAN) is an environmental group committed to aligning policies of corporations with those of environmental protection and sustainability by market activism. It runs market campaigns that leverage public opinion and consumer pressure to align corporate policies with environmental responsibility.

Goal / Mission

RAN's mission is to protect and sustain healthy forests by campaigning against corporate policies that come at the expense of the environment.

Results / Accomplishments

RAN has won many landmark commitments from America's largest corporations, from Citi and Home Depot to Bank of America and Kinko's. Its current campaigns focus on Cargill's palm oil work, Bank of America's financial support of coal, and Chevron's toxic oil dumping in Ecuador.

About this Promising Practice

Organization(s)
Rainforest Action Network
Primary Contact
221 Pine St., 5th Floor
San Francisco, CA 94104
(415) 398-4404
answers@ran.org
http://ran.org/contact-ran
Topics
Environmental Health / Wildlife
Organization(s)
Rainforest Action Network
Date of implementation
1985
For more details
http://ran.org/
Additional Audience
Corporations

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A Good Idea meets the following HCI criteria:

  1. The program description includes: the sponsoring organization, program goals, program funding source, program implementation steps and outcomes.
  2. The program evaluation is limited to descriptive measure(s) of success/accomplishment (i.e., program participation rates, number of services/education sessions/radio messages provided). Note: oftentimes, the program has been newly implemented and a program evaluation has not yet been conducted. Programs that have not yet been evaluated, but which show promise in improving health or quality of life, are classified as Good Ideas until an evaluation is conducted.
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