CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Mass Media Campaigns
CDC
An Evidence-Based Practice
Description
Mass media campaigns spread messages about the physical dangers and legal consequences of drunk driving. They persuade people not to drink and drive and encourage them to keep other drivers from doing so.
Impact
The Community Preventive Services Task Force (CPSTF) recommends mass media campaigns to reduce alcohol-impaired driving under certain conditions. These conditions include carefully planned and well-executed campaigns; adequate audience exposure; and settings with ongoing alcohol-impaired driving prevention activities.
Results / Accomplishments
The systematic review included 8 studies.
-The total number of alcohol-related crashes decreased by a median of 13% (7 studies).
-The number of alcohol-related crashes that led to injuries decreased by a median of 10% (6 studies).
-The proportion of drivers who had consumed alcohol had net decreases of 30% and 158% (2 studies).
-Results did not differ according to the message appeals used.
-The total number of alcohol-related crashes decreased by a median of 13% (7 studies).
-The number of alcohol-related crashes that led to injuries decreased by a median of 10% (6 studies).
-The proportion of drivers who had consumed alcohol had net decreases of 30% and 158% (2 studies).
-Results did not differ according to the message appeals used.
About this Promising Practice
Primary Contact
The Community Guide
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
Topics
Health / Prevention & Safety
Health / Alcohol & Drug Use
Community / Public Safety
Health / Alcohol & Drug Use
Community / Public Safety
Source
Community Guide Branch Epidemiology and Analysis Program Office, Centers for Disease Control and Prevention
Location
USA
For more details
Target Audience
Adults